8 ways to use AI in digital marketing + examples
It adds a layer of authenticity to brand messaging by connecting with trusted third-party endorsers who have spent years building organic, trusting audiences. Meltwater empowers marketers to overcome the complexities of influencer partnerships and maximize their returns through a purpose-built hub. Not only can you use AI to examine your marketing analytics, but you can also examine the performance of your competitors. The comparison can help you make decisions that keep you at the top of your game.
Nearly all AI adopters agree the tools increase qualified leads and accelerate revenue growth.
Marketing is a data-driven activity, and AI makes it easy to analyze large sets of data to identify trends, behaviors, and patterns to make informed decisions. According to a report from McKinsey, 14% of business leaders regularly use generative AI in their marketing and sales activities. Also, 88% of marketers believe they must use automation and AI to meet their customers’ expectations and stay competitive. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI. AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns.
Artificial intelligence Machine Learning, Robotics, Algorithms
The bottom-up approach, on the other hand, involves creating artificial neural networks in imitation of the brain’s structure—whence the connectionist label. The last major training approach is "reinforcement learning," which lets an AI learn by trial and error. The most common approach is called "supervised learning," and involves humans assigning labels to each piece of data to guide the pattern-learning process. Machine learning has found applications in many fields beyond gaming and image classification.
What is artificial intelligence (AI)?
This ability to generalize what they've learned to solve many different problems has led some to speculate LLMs could be a step toward AGI, including DeepMind scientists in a paper published last year. AGI refers to a hypothetical future AI capable of mastering any cognitive task a human can, reasoning abstractly about problems, and adapting to new situations without specific training. Artificial intelligence (AI) refers to any technology exhibiting some facets of human intelligence, and it has been a prominent field in computer science for decades.
Top 10 Most Used AI Tools in The World 2025: The Definitive Global Usage Report
Notably, the Voice Match feature recognized who was speaking and kept responses personal on shared devices. During testing, I asked it to check the weather, play music on a speaker, and add smoothie ingredients to my list. Commands like “Call Dad” and “Remind me to drink water” responded instantly.
OpenAI ChatGPT features
In addition to that, the library of sounds and instruments on the platform is not so extensive compared to its alternatives. However, it still makes a good option for beginners who are just getting started with AI music generators, or those simply looking for some inspiration. One of the standout features of DeepL is its ability to translate entire documents while retaining their original formatting. Similarly, if you want to make your conversations easier, the voice-to-text function in the software lets you speak and have it translated. Additionally, Google Translate displays the part of speech when translating a single word and suggests other possible variations.
What is retrieval-augmented generation RAG?
The researchers ran a recurrent neural network transducer (or RNNT) speech-to-text model found on MLPerf to transcribe, letter by letter, what a person is saying. RNNTs are popular for many real-world applications today, including virtual assistants, media content search and subtitling systems, and clinical documentation and dictation. And one of the latest breakthroughs in AI efficiency from IBM Research relies on analog chips — ones that consume much less power.
word choice Discussion versus discussions? English Language Learners Stack Exchange
Implies the subject is meeting with others nearby in an enclosed space such as an office of conference room. Although one often hears people mentioning "His is on a call", it is probably preferable to state it as "in a call" to reflect the fact that he is in a phone call. "On a call" tends to give an impression of a professional making a house call (e.g. a doctor visiting a patient, or a plumber at a home for repairs). Refers to the person attending a meeting at another premises (i.e. off-site). The only objection is likely to come from the seller who thinks that the laptop was OK when it was sold or that it was someone else who should be blamed. Another term used in educational circles nowadays is blended learning.
Bought vs Have bought
You could qualify such classes as "on-site" or "physical"; but except in a context where online and non-online have already been clearly distinguished this is going to read/sound rather clunky. What you're asking for is a term to "mark" an "unmarked" category, which is usually going to be awkward. I'm translating some words used in messages and labels in a e-learning web application used by companies. So, I'm trying to find the right answer for a course, instead of online, took in a classroom or any corporate environment.
Best AI Solutions for Business: Top 12 Tools
AI is becoming increasingly integral to cybersecurity strategies and 66% of companies anticipate its crucial role by 2025. AI-powered risk analysis allows teams to automate responses and create summaries for critical alerts. GeodAIsics is a French startup that develops AI-powered clinical decision support software to improve care delivery. The company’s BrainGML software detects anatomical changes in the brain by analyzing MRI. AI is significantly enhancing intelligent decision support systems (IDSS) across sectors by improving data analysis, accuracy, and efficiency. The company’s solution combines voice, audio, and generative AI, as well as supports 100s of roles in 10s of industries.
ChatGPT Wikipedia
This new feature allows ChatGPT to compete with other search engines -- such as Google, Bing and Perplexity. OpenAI also offers other subscription tiers, like a $200-per-month Pro model, which has no limits and can do things like compile advanced research reports. There are also Team and Enterprise accounts for large organizations.
OPENAI_ORG_ID (optional)
Don't miss any of CNET's unbiased tech content and lab-based reviews. GPT-5 was launched on August 7, 2025, and is publicly accessible through ChatGPT, Microsoft Copilot, and via OpenAI's API. Customize the default template used to initialize the User Input Preprocessing configuration item in Settings. After adding or modifying this environment variable, please redeploy the project for the changes to take effect. If you encounter a failure of Upstream Sync execution, please manually update code.
Artificial Intelligence vs Machine Learning: Whats the Difference?
To keep up with the pace of consumer expectations, companies are relying more heavily on machine learning algorithms to make things easier. You can see its application in social media (through object recognition in photos) or in talking directly to devices (such as Alexa or Siri). This subcategory of AI uses algorithms to automatically learn insights and recognize patterns from data, applying that learning to make increasingly better decisions. In other words, AI is code on computer systems explicitly programmed to perform tasks that require human reasoning.
What Is Deep Learning?
Machine learning, however, functions specifically as a subset of AI focused on algorithms that learn from data with minimal human guidance. The distinction matters because these technologies serve different purposes. Artificial intelligence or AI, the broadest term of the three, is used to classify machines that mimic human intelligence and human cognitive functions like problem-solving and learning. AI uses predictions and automation to optimize and solve complex tasks that humans have historically done, such as facial and speech recognition, decision-making and translation. Artificial intelligence (AI) and machine learning (ML) are distinct but connected.
Real-world gen AI use cases from the world's leading organizations Google Cloud Blog
Use AI to analyse shopping patterns and deliver customized promotions. AI can monitor competitors' activities, including product launches and market strategies, providing insights that help in developing competitive products. Utilizes AI to analyse case data and provide sentencing recommendations to judges, promoting consistency and fairness in the judicial process. Streamline the process of approving or declining insurance policies. Use AI to assess risk factors and make quick, accurate decisions.
Fraud detection
The implementation resulted in improved performance, increased visibility, and time savings for the company. SustainHub, a German technology company, uses RapidMiner's data mining solution for risk analysis in supply chains. They provide a platform for OEMs and suppliers to collaborate on regulatory compliance, including restricted and declarable substances. RapidMiner's functionality allows them to perform risk analysis, check for errors or omissions, flag certain substances or products, and search for alternatives. The platform also facilitates the exchange of bill of materials (BOM) data and automates data mining processes. Insightera, a B2B targeting and personalization platform, used Qubole's Premium Service to accelerate their time to value for Hadoop.
MIT researchers develop an efficient way to train more reliable AI agents Massachusetts Institute of Technology
Using artificial intelligence, MIT researchers have come up with a new way to design nanoparticles that can more efficiently deliver RNA vaccines and other types of RNA therapies. To identify which tasks they should select to maximize expected performance, the researchers developed an algorithm called Model-Based Transfer Learning (MBTL). “We know it would be ideal to train on all the tasks, but we wondered if we could get away with training on a subset of those tasks, apply the result to all the tasks, and still see a performance increase,” Wu says. For their method, they choose a subset of tasks and train one algorithm for each task independently. Importantly, they strategically select individual tasks which are most likely to improve the algorithm’s overall performance on all tasks.
Explained: Generative AI’s environmental impact
Foundation models learn from public GitHub, but “every company’s code base is kind of different and unique,” Gu says, making proprietary coding conventions and specification requirements fundamentally out of distribution. The result is code that looks plausible yet calls non‑existent functions, violates internal style rules, or fails continuous‑integration pipelines. This often leads to AI-generated code that “hallucinates,” meaning it creates content that looks plausible but doesn’t align with the specific internal conventions, helper functions, or architectural patterns of a given company. When the researchers compared GenSQL to popular, AI-based approaches for data analysis, they found that it was not only faster but also produced more accurate results. Importantly, the probabilistic models used by GenSQL are explainable, so users can read and edit them.
9 Benefits of Artificial Intelligence AI in 2025 University of Cincinnati
Artificial Intelligence has substantial economic benefits by creating new business models and job opportunities. Also, AI helps in increasing productivity, automating tasks, and reducing costs through more efficient operations and data-driven insights. AI-powered robots and drones now perform high-risk tasks in dangerous environments. These systems combine computer vision, sensor fusion, and machine learning to navigate and operate in challenging conditions to protect human workers while maintaining operational efficiency. Artificial intelligence systems can reduce accidents, increase traffic efficiency, and streamline transportation.
AI and Generative AI for Video Content Creation Online Class LinkedIn Learning, formerly Lynda com
They found that the LNPs predicted by the model did indeed work better than the particles in the training data, and in some cases better than LNP formulations that are used commercially. After training a machine-learning model to analyze thousands of existing delivery particles, the researchers used it to predict new materials that would work even better. The model also enabled the researchers to identify particles that would work well in different types of cells, and to discover ways to incorporate new types of materials into the particles. They also want to make GenSQL easier to use and more powerful by adding new optimizations and automation to the system. In the long run, the researchers want to enable users to make natural language queries in GenSQL.
Ultimate Directory of Free AI Tools
Whether you’re a pro developer or just starting out, these AI coding assistants help you write, debug, and deploy code like a champ. Hints is a productivity AI that listens to your voice or text input and performs tasks like note-taking, reminders, and even Slack updates. These AI tools automate website repetitive tasks, streamline your workflow, and help you get more done in less time.